WiseSmallBusiness is a free resource for small business owners who are choosing software and services. We write guides, reviews and comparisons so you can understand your options before you talk to a vendor.
What We Cover
- Point of sale (POS) systems: for retail, restaurants, and specialty businesses such as food trucks, salons and convenience stores
- Payment processing and card readers
- Business software: payroll, inventory, website builders and other tools
- Running a small business: starting a business, funding options, credit and marketing
How We Research and Compare Products
Our team researches each product using vendor information, pricing pages, demos where available and user reviews:
- Vendor information: product pages, feature lists, help-center documentation and published terms
- Official pricing pages: we quote prices as the vendor lists them and note the month we checked them (for example, “as of Oct 2026”). Where a vendor only gives custom quotes, we say so instead of guessing.
- Demos, where available: we use product demos when a vendor offers them
- Published user reviews: reviews on public review sites and app stores, to understand common praise and complaints
We compare products on the things small businesses usually ask about: price and fees, contract terms, hardware, key features, integrations, support options, and which type of business each product fits. We list drawbacks as well as strengths. Prices, features and promotions change, so always confirm the details with the vendor before you buy.
Meet the Team
Wale Ameen: Business Expert
Find Wale on LinkedIn
Wale is a business journalist and editor with over six years of experience in business and technology reporting.
He has robust experience in digital media publishing, broadcast media production, content development, copywriting, and digital marketing.
He covers the tech and business sectors, writes about leading players within the African economy, and reviews leading tech brands and gadgets, fintech solutions, and products.
Wale is also the author of the book Future Focus: Tapping into the Wealth of Digital.
Martin Nikolaev: Point of Sale Expert
Find Martin on LinkedIn
Martin holds a Master of Business Administration Degree and is our in-house point-of-sale guru. Martin has 6+ years of experience in the niches of POS Technology, Entrepreneurship, SaaS, and FinTech.
Martin works closely with business owners to discuss the point-of-sale technology that they use in their business niche, asking the questions that you as the reader want to know.
Through his own expertise and field research, Martin works diligently to provide Wise Small Business readers with in-depth, step-by-step guides to choosing the right software to maximize the potential of their business.
Hamza Shahid: Software Expert
Find Hamza on LinkedIn
Hamza holds a Bachelor of Science in Software Engineering and is a professional Technical Content Writer and Researcher.
Hamza has over 4 years of experience in the niches of software products, information technology, digital transformation, POS technology, content development, research, and copywriting.
Since the beginning of his professional career, Hamza has served as an industry researcher and author for many international brands. Using technological advancements as a competitive advantage, Hamza works closely with the Wise Small Business team. Hamza says, “My ultimate goal in employment at Wise is to bridge the gap between readers and business owners.”
Shahab Abbasi: Software Engineer/IT Specialist
Find Shahab on LinkedIn
Shahab Abbasi is a computer software engineer who is passionate about sharing his industry knowledge through his writing.
Shahab has 3+ years of experience as a technical content writer with his primary focus being on Information Technology, Computer Science, Software, and Business Product Reviews.
Shahab has excelled in his career by working with many top companies all over the globe. He brings a unique point of view and technological experience background to the Wise Small Business team. Shahab states, “My goal in working at Wise Small Business is to research the best products and software and share information to help business owners skyrocket their businesses.”
Brook Norris: Director of Content: Marketing Specialist
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Brook graduated Magna Cum Laude with a Bachelor of Science Degree specializing in Digital Marketing and Administration.
Since starting with Wise Small Business back in 2019 and starting out as Social Media Manager, she has worked her way up to be the director of the content and the overseer of all digital niche topics.
She provides insight into the digital space of business advice and research. Brook focuses on a wide variety of tasks at Wise Small Business including content fact checker, content optimization, and digital researcher.
Brad Heath: Founder and CEO
Find Brad on LinkedIn
Brad founded Wise Small Business and has over 20+ years of experience as an entrepreneur and business manager, with many teams and projects under his belt.
Being the owner of Double D Trailers, he knows what it takes to build a small business step-by-step from the ground up, turning it into a 6 figure producing business.
In addition to providing the insight of a business owner to our team, Brad is heavily involved in our editorial process and works closely with our team to guarantee we are producing the most applicable information to business owners.
How We Make Money
WiseSmallBusiness is free to read. We earn money in two ways:
- Affiliate links: some links and buttons on our site go to vendors or partner networks. If you click one and sign up or buy, we may earn a commission. It costs you nothing extra.
- Free quote requests through BuyerZone: some pages include a form to request free quotes. Those requests go to our lead partner BuyerZone, which is owned by Centerfield. When you submit a quote request, BuyerZone and participating vendors may contact you about your request by phone, email or text, as described on the form. We may be paid for these referrals. You’re never obligated to buy anything.
Editorial Independence
Vendors can’t pay to change our conclusions. Whether a product is in an affiliate or referral program doesn’t decide whether we cover it or how we rank it, and some of the products we compare don’t pay us anything.
Keeping Our Content Up to Date
We review and update articles as pricing, features and products change. If a product is renamed or discontinued, we update or retire the page. If you spot something outdated or wrong, please let us know and we’ll check it against the vendor’s official information.
Contact Us
Questions, corrections or feedback? Use our contact form.