Last updated on March 26th, 2019 at 05:30 pm
Reputation management isn’t just about getting good review. It’s about engaging with your clients, customers, vendors, and just about anyone online.
It is virtual word-of-mouth advertising. Not only does it keep loyal customers coming back; but it drives new customers to your site or business.
Once a public relations term, it is now common among any company doing business online. The rise of social media platforms in business, analytics to improve products and services, and search results optimization have made it the core of any business.
Whether in store or online, a company’s reputation is integral to not only surviving, but growing; for every satisfied client, their experiences can bring more clients.
In the virtual world, businesses are at the mercy of the masses. Customers today have more opportunity than ever to share their experiences about a product or service.
The good and the bad shared across the web. Our top picks for best reputation management software, Yotpo, Brand24, and Reputation Loop offer something for every budget and company focus.
Best Reputation Management Software: YotPo
YotPo founded in 2011 has a reputation management plan from free forever for individual to large Fortune 500 businesses.
It helps companies collect data from across the web and uses information from those customers to grow and improve their businesses.
Through user-generated content of reviews, photos, and community forums, it’s wide range of services is what makes it top on our list.
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Best Budget-Friendly Reputation Management Software: Brand24
As a social listening tool, it is one of the best on the market for small to medium-sized digital businesses.
Yotpo is a one-stop shop for web wide user-generated content (UGC). It tracks, monitors, and generates reviews across multiple channels.
It is also a content marketing platform for online businesses to manage customer comments, rich media, and forums.
Their aim is to transform user-generated content quickly and efficiently driving traffic back to the site through enhanced customer experiences.
Whether small, medium or large enterprises; Yotpo has a plan to fit every need and every budget.
An intuitive, easy-to-use app, Yotpo is an excellent choice from freelancers to large enterprises and every business size in-between.
Offering support worldwide, in over 25 languages, and across more than 15 eCommerce platforms, Yotpo is a solid reputation management software company. And its array of features is second to none.
On-Site Review Widgets
Buyer’s trust is the name of the game when searching online for products and services and Yotpo is no different. Its trust badges are a visual proclamation that this is a business to be trusted.
Verified reviews of verified buyers are marked by the trust badge. There is no trick of someone being paid to leave a good review here.
The review widget is customizable to your company’s branding and voice. In addition, a buyer profile is customizable to help businesses make informed advertising decisions.
These unique options and features, help customers make the most informed decisions.
Mail after Purchase
An automatic email feature through the Yotpo system generates an in-mail form after a buyer’s purchase. Its aim is to get a review on the product, but to also generate an upselling opportunity.
This mail after purchase feature is what separates Yotpo from its competitors. The email, like many of Yotpo’s features is customizable and is a mobile-responsive app allowing users to write the review directly from their phone, tablet, or laptop.
Organic SEO Tools
As part of their review generation, Yotpo offers an inline technology which loads reviews directly into a website’s content. This option keeps keywords fresh and ever changing based on what customers are saying.
Not only does this help businesses improve their products and services, but this “hands off” approach automatically alerts Google.
These Google alerts help to improve Adwords performance by displaying ads across Google shopping and other product listing areas.
Integrations across platforms such as Shopify, Squarespace, Facebook, Instagram, Pinterest, and Twitter help spread the good word of a business’s online reputation.
Yotpo’s newest pricing model offers a $49/month plan for small businesses allowing them to respond to reviews. This is a slight step above from the free forever Lite Plan.
The Lite Plan is a basic plan which is essentially a free trial – forever. For organizations that need more comprehensive plans, the pricing is discussed after signing up for a free demo.
Yotpo is one of the more expensive options and can reach well into the $1000s for some larger enterprise customizations. However, it offers the most custom features with an array of options for every business both small and large.
While there are few downsides, one benefit is the opportunity to integrate reviews into automated abandoned cart emails.
For example, a business may want to learn why a customer decided not to finish the purchase. Another downside is the difficulty in migrating reviews into other systems; even when Yotpo is the main platform.
Another issue is the pricing. While it offers a lifetime free plan, it is the most basic with limited features. The next tiers offer more comprehensive features, but can leave smaller businesses in the cold.
It is best to contact an Account Representative and determine if a customized plan is right for you. For some, the basic free forever plan may be enough. For others, the newly introduced $49 per month plan may work best.
And lastly, the company or vendor has full control over what the public sees. In other words, if a company chooses they may only make public positive reviews.
Customer satisfaction and customer experiences are integral to a business’s bottom line. With unique features such as their mail after purchase and reviewer trust badges.
Yotpo is one of the best reputation management software systems available. The free forever plan offers an unlimited opportunity to “try before you buy”.
As your company grows, through user-generated content, so too, can you plan to meet the needs of your business and your customers.
Aiding in customer retention, Yotpo’s social media, SEO, and marketing tools help increase conversions without the added cost of additional advertising. It’s the online equivalent of “word-of-mouth” advertising.
Through this tool you’ll be able to gain insight into your customers buying habits. You’ll gain information as to their likes and dislikes.
You can engage with your customers in real-time; build trust, gain higher customer satisfaction, and increase sales. For at-a-glance overviews of your online reputation, its reporting capabilities help put all your data in one place for easy analysis.
Brand24’s easy-to-use interface allows users to monitor and track social mentions of a company’s brands. It also offers comparison analysis to your competitor’s activities.
This helps you determine your ranking within your industry. Brand24 gives you strong insight into customer experiences, satisfaction or dissatisfaction.
It also helps businesses improve their products and services for current and prospective buyers. Additionally, its integration with Slack makes it easy to interact with customers in real-time for effective social engagement between parties.
Adaptable for various purposes such as monitoring, lead generation, and marketing, Brand24 is a great tool for gathering comprehensive data efficiently.
Brand24’s mention analytics tool helps you gain a solid understanding of who is talking about your brand online. Find out what your customers are saying.
Engage them in discussion and convert prospects into customers. This can help you better gauge customer experience and satisfaction.
Alerts let you know if something changes regarding the buzz around your brand. Offered in real-time, you can engage and answer or comment as needed.
Whether you choose the in-app or email notifications, you’ll be notified if a mention is found either positive or negative. These alert notifications give you the opportunity to address reviews or comments immediately.
Influence and Sentiment Analysis
These tools can help you gauge not only ways to protect your company image and spot problem areas, but also find influencers in your industry.
Industry influencers can be converted to partners to help you grow your business. In addition, general sentiment whether positive, neutral, or negative can help a company gain insight into general customer attitudes and take action, if needed.
Once all the metrics and mentions are analyzed, Brand24 gives you the option to filter results. These results can be filtered to the most relevant to your business.
Filter by sentiment, number of visits, or mention sources such as facebook, Twitter, or online newspapers.
With all the relevant information at your fingerprints, you can then export your filtered data into reports to help you process the information.
A more budget-friendly option than Yotpo, Brand24 uses a subscription pricing model. Its 14-day free trial and low starter monthly rate of $49 per month for one is perfect for freelancers and small business.
Its Kickstarter package, called Personal Plus is $49 per month for one user. This plan allows users to choose up to 5 keywords to track and 50,000 mentions per month to monitor.
The next level, and their most popular, is the Professional Premium Plan. It is $99 per month for up to 5 users. This plan allows for up to 10 keywords and 400,000 mentions per month.
For businesses focused on lead generation and brand monitoring, this is an excellent option. It also includes archival for 12 months and is updated hourly.
The highest level package is the Professional Max Plan at $399 per month for up to ten users. It allows for up to 25 keywords and 1 million mentions per month.
Though the most expensive plan, it is also the most comprehensive. It offers brand monitoring and competitor tracking with all data in real-time.
Both the Premium and Max packages offer limit extensions of an additional $15 per month per user. This might be something to consider should your business fall between 5-10 users or 10 users and up.
With a free 14-day trial and essentially user-friendly set up, there are relatively few downsides. One is the reliability of historical data.
Another is difficulty or confusion when adding new keywords or key phrases. And lastly, the discounting of a retweet as a separate data point.
Like Yotpo, Brand24 is an intuitive, simple to use app with strong customer support. Offered 24/7, Brand24’s customer support is able to offer assistance whenever and wherever needed. Even the smallest brand can easily manage its reputation online.
Best Entry Level Reputation Management Software: Reputation Loop
Though it integrates with Yext, Facebook and Twitter, it doesn’t quite have the reach of the others. However, like its competitors listed here, it is an easy-to-use intuitive system.
It does allow businesses to set up and go in record time. Always working to improve, they continue to add features to help customers manage their system.
The features available with the Reputation Loop reputation management software are separated by plan.
Though not as comprehensive as either Yotpo or Brand24, there are some great features. For those just getting their feet wet in online reputation management, Reputation Loop is a good option.
Before a customer can review a business, they must first find the business. So, Reputation Loop’s system helps you manage all your directories in one place.
Raising your presence online involves making sure your business and contact information is up-to-date. Such basics as name, address, and phone number are essential when searching for a business online.
Updates appear in real-time on over 55 leading sites such as maps, apps, and leading search engines such as Google.
Generate & Monitor Online Reviews
Text based messaging offers a 98% open rate and the highest conversion rate in 5-star reviews. In addition, you’ll receive automatic notifications of all reviews both good and bad. This allows you to take action immediately.
Unlike its competitors, Reputation Loop also offers the option to assign feedback to a specific department or employee. This helps you not only monitor your product or service, but also those in your employ.
Whether you’re a single or multi location business, sometimes you need a birds’ eye view of your brand’s analytics. With Reputation Loop’s email feedback invites, text messaging notifications and real-time review alerts in your dashboard, you’ll have everything in one place.
This can help you manage all your locations in one place and see performance metrics as well as drill down to specific locations.
You can also segment your locations into groups or regions. This can help to determine either problem areas, determine audience metrics, or simply to manage all your locations more efficiently.
While a free trial is offered as is a free demo, a prospective user must sign up before price can be determined.
While this is a good introduction, there are more downsides than in either Yotpo or Brand24. One of the more disconcerting downsides is that while Reputation Loop works to generate 5-star reviews, it doesn’t post negative reviews.
Instead, it sends negative reviews directly to the company. While this is a great way to let the business owner know of a potential problem, it doesn’t give customers a true comparison of the pros and cons.
Some company’s may wish to “protect” their clients from bad reviews. However, the option to not show bad reviews gives prospective customers a skewed view of a company’s reputation.
Additionally, without signing up for the free demo, it’s difficult to determine length of free trial and basic plan pricing structure. Also, as a re-seller of reputation management software, agencies are required to apply to be accepted to sell or use the program.
Reputation Loop is a great entry level product, but doesn’t have the comprehensive benefits of a full service experience.
As an introduction to reputation management software, it helps manage and obtain online reviews, but hasn’t quite kept up with its competitors.
While Yotpo and Brand24 are highly focused on businesses who drive traffic through social media channels, Reputation Loop is just not as customized.
It tends to keep its focus on local businesses whose online presence begins in the online white or yellow pages. However, while integrations abound, social media integrations fall toward the lower end of its features.
This would be a good system for a business who wants to “dip their toes in the water” of reputation management.
What Reputation Loop does offer, that neither Yotpo or Brand24 offer, is across the web monitoring. This includes listings in the Whitepages, Mantra, or other microwebsites with basic data such as Name, Address, and Phone number.
Reputation Management Software: Our Final Review
Customers are savvier these days when shopping online and a brand’s reputation is like a virtual handshake.
With the abundance of reputation management software systems, it can be difficult to determine which is best for you and your business.
While all three listed here are fit for every size business, the comparison of features and pricing can help all business owners decide which one is best for their needs.
Reputation Loop is a good option as an entry level system, Brand24 is the most budget-friendly option, and Yotpo’s customizable plans and lifetime free trial are excellent for those ready to make the leap.
Reviews and a company’s online reputation are a great way to learn about your customer and how you can improve.
At the end of the day, your bottom line is directly affected by customer experience and positive experience makes for a satisfied, loyal customer.
The additional benefit of a satisfied customer is they’ll tell their friends. Word-of-mouth advertising is still one of the best ways to advertise.
The only difference now is that customers are talking about you online. A happy customer is a repeat customer who brings their friends to your business.