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When starting a business, there are many moving parts and elements that have to come together. First and foremost, naming your business is one of the MOST crucial things to get right. Sometimes great names seem to fall out the sky right into your lap. Other times, you may find yourself scratching your head, unable to find a name that really captures the essence of your business. Luckily, there are tools available that can help…

So you started your business. It is growing steadily, but not as fast as you had hoped. As you analyze the problem, you quickly narrow it down to the marketing of your product. This is probably when you ask yourself, who has time for marketing? You have enough on your plate, between selling your product, managing the business, and the finances. You likely do not have much time to work on all the marketing aspects,…

The theme of your website can make a huge difference to how successful it is. It can set the tone, assist in attracting customers, and even portray your brand in a positive light. In short, a well designed theme can ensure your site is successful. This is actually where the customizing starts. When you first set up your site you will, undoubtedly, be provided with a selection of options regarding how you want your site…

According to Psychology Today, people spend an average of 90,000 hours of their life at work and at their desks, whether it’s a C-suite office of a large corporation or an entrepreneur’s desk in the corner of their bedroom. That desk becomes your second home, your place to create, and your place to grow yourself and your business. But so much time sitting at the desk can cause severe health and productivity problems. The solution?…

Everyone looks forward to payday. But for the payroll administrator, it can be a nightmare. If you’re a small business, the many moving parts of payroll can seem a daunting task. Producing checks and direct deposits, making sure taxes, benefits, and other withholdings are calculated correctly as well as submitting taxes and filings on time. One of the most complex elements of accounting systems, it’s no wonder it seems easier to hire someone else to…

You have decided to start your own YouTube business, you know the content that you want to produce, but you are stuck on which camera to buy. The choices are practically endless so how will you be able to decide which will be serve your viewers? YouTube videos have exploded in popularity over the last few years and it a great way to show viewers your creative skills. Whether you are creating action-packed videos or…

If you are anything like me, you absolutely do not have an internal compass. Whenever I am taking a road trip or I have to drive out of town, I always plan my route ahead of time. If I don’t, I will likely get lost. Needless to say, I always need either a key map or a good GPS device. That’s also why I have great respect for the men and women who brave the…

Looking to become the name on the lips of every member of the online community? Contemplating on the possibility of launching a website for your business but don’t know enough to get started? Well, if that is the case, you might just have ended up at the right place. Launching and managing a website for your business is not as easy as 1, 2, and 3, especially if you are completely new to the fold…

When considering our careers, most of us want a job that challenges us, giving us the satisfaction we crave. We start on a career path, but five years in, things change. The career we worked at isn’t satisfying any longer. Today’s employees planning a career change aren’t looking for the typical eight to ten-hour corporate job. Those changing careers are considering retirement from the general workforce for a home-based business. Life as an entrepreneur is…

For many small businesses, Shopify is the best way to set up an online retail store quickly and easily. They offer tons of solutions to help you manage every aspect of your business, making it easier to reach your target audience. However, Shopify offers tons of different plan options for their customers. This can be very confusing for many people, as each plan offers different features. You also want to make sure you are getting…