Last updated on March 13th, 2019 at 08:37 am
In the Victorian era, it was custom for gentlemen and ladies to leave their calling cards after they met a new person or enjoyed someone’s company.
Today, we use the business card. Business cards demonstrate that we would like to continue a relationship.
With the person to whom we’re giving the card. It’s a way of developing a connection between an individual (and their company) with another business, client, or prospective customer.
Furthermore, business cards have become a crucial marketing tool, especially in the startup and small business world. A quality, unique card can draw interest to your business and encourage others to work with you.
To take full advantage of this marketing opportunity, you need a distinctive business card with a thorough, intriguing, and exceptional “grab” that reflects your brand.
How can your business cards set you apart from the crowd?
Looking to create unique, custom business cards? Vistaprint offers elite templates, sizes, shapes, and designs for your cards.
What Should You Include On Your Business Card?
It’s tempting to put everything on your business card that will help people know about and contact your company. Sometimes you’ll see business cards loaded up with information.
Taglines, phone numbers—it can be a bit aesthetically overwhelming. You want sleek and readable cards with only the most important information.
Include one or two social media handles. Even if you have Facebook, Youtube, Pinterest, Twitter, Google +, LinkedIn, etc, you don’t want to list all of those.
Instead, think about which platform you excel on or which you most engage with your customers. From that platform, they should then be able to find links to your other social media as well.
Put your website on your card if your site has a high conversion rate of visitor to prospect to client. You don’t need to include a website if you think you could use your social media or direct contact to better “sell” your client off the bat.
Again, don’t be tempted to list every phone number or email you’ve ever had. At most, pick one phone number and one email that you use most often.
If you’re feeling bold, only use one contact method—the one that helps you close most of your sales. Are you better on the phone? Do you have a really great email pitch? List the contact that will best help you “do your thing.”
Also, you usually don’t need to list a full street address (unless you are an in-person service like a spa or pottery store). Usually listing a city and state is sufficient, especially since many clients tend to Google businesses and directions anyway.
Logos and Taglines
Don’t bog down your business card with pictures. Stick to your main identifying logo and tagline. Then, ask a question or make a unique statement that will show off your brand’s personality.
For example, a jewelry company could put, “Give us a ring,” next to their phone number or a graphic design company asking, “Do you know what’s better than inspiration?”
However, don’t make the mistake of forgetting to include your business’ name. Furthermore, you want people to have some idea of what you do when looking at your business card. This is often best accomplished through the logo and chosen slogan.
Most importantly, make the recipient of the card curious. Simplicity does not mean boring. Something short and sweet that poses a question to your audience will get them interested for more.
They’ll be curious to contact you or visit your website or social media. From there, you’ve got a great opportunity to sell.
Still feeling stuck? Vistaprint offers designers than can help make your cards look and feel perfectly professional.
What Size Should Your Business Card Be?
Choosing the size of your business card can be equally as important as deciding what information goes on it.
The size determines how your business fits in someone’s hand, wallet, and metaphorically their life. You can use the size and shape of your business card to help you stand out and represent your business in a distinct way.
There are three main sizes of businesses cards: standard, square, and micro/slim.[table “142” not found /]
Dimensions: 3.5” x 2” (85mm x 55mm)
The standard, as suggested by the name, is the go-to for most companies. It’s a similar size to a credit card, so it is easy to hold and fit in wallets.
This is useful so you can always keep a few handy in your wallet. It also means that your recipient can put it their wallet for safekeeping (and see it every time they go to use their money—subconsciously instilling in them to spend their money with you).
The standard card is a professional look that allows room for creativity in the graphic design or card stock.
Vistaprint offers standard size cards in a variety of stocks including signature, ultra thick, metallic, and even raised print. Make your standard card completely yours!
Dimensions: 2.25” x 2.25” (57mm x 57mm)
“Be there or be square.” These business cards stand out from the stack and grab the attention of potential clients, investors, and partners. This feature is especially important if you are handing your business card out at a networking event.
Where individuals are gathering stacks of business cards. Your square card will physically stand out from the pack, and your prospect will be most likely to look at yours first.
However, square is still a small enough size that it can fit in someone’s wallet or pocket.You can even turn a square into a diamond by tilting your text! This adds that extra bit of flare for a company looking to exhibit the idea of diamond-luxury.
Dimensions: 1” x 3” (25mm x 76mm)
Micro or “slim” cards are a unique, horizontal style that’s perfect for showing off a key phrase that ignites curiosity in the recipient. This is another great way to stand out in the business card stack in a modest way.
We recommend micro cards with recyclable stock for companies with an environmentally conscious mission. It will save paper and ink, while showing your dedication to sustainability.
Die-Cut and Folded
Although those are the three main sizes, you can often customize your own card shape. This creativity can highly reflect your business. For example, if you are a dog care company, you could have a business card in the shape of a dog bone.
However, use this die-cut option sparingly and only if it will directly reflect your business. Otherwise, it could appear unprofessional.
Folded cards are another major trend in the business card sphere right now. They have the same style as a standard card but with twice the space.
This is great for small business owners and entrepreneurs who want to show off their own and their business’ on one card.
How Should You Design Your Business Card?
Once you’ve chosen your size and information, it’s time to lay it out! Unless you’re a graphic designer, it can be hard to transform your vision into a reality.
You want to ensure that your business card is an attractive representation of you and your business, functioning as an effective marketing tool.
You can start by making a sketch or general outline on your favorite publishing application. Even using shapes in Word can help you get a general idea of what your cards might look like.
However, we recommend creating your look directly through an online design maker. For example, Vistaprint offers hundreds of templates and designs with a drag and drop system that make it easy to arrange and customize your card.
You also want to be able to transform your business card into other marketing materials. If your business card is a representative snapshot of your business, then it should be easily translatable to signs, posters, pamphlets, and even online designs.
Another reason we love Vistaprint is because they will save your business card design and transfer it over on to hundreds of other marketing and promotional products. This not only saves time and energy, but it also ensures that your advertising look remains consistent.
The Business Card Bottom Line
Your business card should match your brand. What kind of impression are you trying to make? Your business card will act as the lasting imprint after your first encounter, and it encourage people to further engage with your brand.
A minimalistic look that reflects your brand’s personality, while inspiring curiosity, will ensure you are attracting the right prospects and partners. Vistaprint can help turn your card into the ultimate marketing opportunity.
The WiseSmallBusiness Team is full of industry experts and successful business owners willing to contribute important business articles.