Last updated on March 9th, 2019 at 09:28 am
Businesses managing customer lists need dependable SMS marketing software for keeping customers informed.
To help small businesses choose the best SMS marketing software, we’ve reviewed the top three providers, comparing features, prices, and customer support.
#1 Best SMS Marketing Software for Small Business – EZ Texting
EZ Texting is our number one choice for small business SMS software. With its easy to use platform, this marketing software offers marketing tools for all business types.
Their advanced texting features include text-to-win contests, drip campaigns, polls, and the ability to customize the software to meet specific mobile marketing needs.
While EZ Texting is a great starter service for those new to SMS text message marketing, it’s also a heavyweight with advanced features.
Boasting a robust text messaging API, developers can integrate EZ’s platform into existing systems.
RESTful text messaging APIs help developers use EZ’s documentation and sample codes for creating custom mobile marketing campaigns.
Top 3 SMS Marketing Software: The Breakdown[table “21” not found /]
Why EZ Texting is the Best Text Marketing Service for Small Business
EZ Texting stands above the rest with their risk-free trial and pay-as-you-go, 500 messages per month text marketing plan.
If their try-before-you-buy and the generous 500 monthly messages doesn’t convince you, here are 2 more reasons we recommend EZ Texting.
It’s easy to reach your customers with advanced tools like the automated drip campaigns and polling. With traditional campaigns the same message goes to everyone.
EZ Texting’s automated drip campaign lets you tailor fit marketing messages to your customers based on time of sign-up.
Send welcome messages when they first sign up, a different message after they’ve been a member for a few weeks, or a coupon after a month of membership.
Polling is a great way to get to know your customers. Set up a contest or an opinion poll and they respond to questions or vote through text messaging. Maybe you want to know what color of a certain product they want to see.
Find out with polling then depending on their responses, divide your customer list into groups. This gives you the knowledge to run an effective and targeted promotion based on interest.
Using Slick Text
Retailers serious about coupons need Slick Text. This feature-rich texting service generates unique coupon codes for each customer, preventing customers from sharing coupons or using a coupon more than once.
SlickText has multiple features, giving you the means to establish two-way communication with your customers. The downside to this SMS marketing software is the lack of inbound response reports.
Trumpia is a high message volume service, supporting messaging lists of 2,000 or more customers.
Marketing automation and unique customer loyalty rewards mobile app are just two advanced tools included in this SMS software.
Marketing automation, with smart targeting and auto campaigns, sends coupons based on your customer’s browsing activities.
By targeting what people view on a website the automation feature sends messages, like coupons, based on their interest. Smart marketing tools help build brand usage by increasing content relevance.
The software groups your customers by interests and behaviors and sends personalized messages. Trumpia offers reliable, high-speed delivery via hundreds of carriers around the world.
Price is the downside to Trumpia, with a starting price $285 per month billed quarterly or an annual contract price of $225 per month for 10,000 messages.
For a small business, new to text marketing, the cost and message amount may not work.
The Mechanics of Text Marketing
Text message marketing is one of the most powerful mobile marketing tools. Big name brands like JC Penny, Target, and Coca-Cola have a mobile marketing arsenal with text messaging the top customer targeting method.
SMS text message software is a web-based program. Like email marketing, the goal of SMS marketing is building a subscriber database for future messaging about promotions, sales, specials, news, and more.
Customers who subscribe to your list can receive promotions, coupons, updates, appointment reminders, and more.
Some benefits of using SMS text marketing:
- SMS text message marketing gives immediate customer connection.
- Customers are 10x more likely to share or redeem SMS coupons than newspaper or mail coupons.
- If used correctly, SMS text message marketing results in a less than 2% opt-out rate compared to traditional email marketing.
- Appointment reminders sent by SMS text messaging decreases no show rates.
- SMS text marketing sends your call-to-action to more places and continues engagement from one channel to another.
- SMS has a better open rate than traditional email with 98% of messages being opened.
Each SMS text marketing software service gives you a large selection of tools for running successful campaigns. Below are a few tools to lead you toward a deeper mobile engagement with your customers.
- Let customers opt-in to your mailing list with shortcodes and keywords.
- Customers submit their phone number with included web forms.
- Send mass texts or schedule texts for a future delivery time.
- Multimedia Messaging Service texting, or MMS, for sending photos and videos to your customer list.
- Keyword grouping for dividing customer list.
- Opt-in and out reports to track when customer are entering or leaving your mailing list and how they respond to different campaigns.
Besides these standard options, each service has an impressive line-up of additional options.
We’ve compared the tools offered by each service, below:
EZ Texting is a web-based text messaging service. It has an intuitive user interface that lets you create groups of contacts for your marketing text messages.
Just select a customer group, type the marketing message, and send: it’s that simple.
Besides the basic tools, EZ Texting offers polling, text-to-win contests, and drip campaigns.
Polling makes understanding customer interests a breeze. By polling your customer base, you learn where their interests are and what they want to see more of.
Businesses, like Coco-Cola, may want to know the favorite soft drink flavor of a select customer base. You accomplish this by using the polling feature.
Text to Win
With text to win, customers register for sweepstakes using your pre-determined keywords. The entries are sorted by keywords and let you choose a random winner from a report you view through the online dashboard.
Drip campaigns are the most important tool in any SMS marketing software. This advanced feature sends targeted messaging based on length of customer sign-up.
A new customer might receive a welcome message right after they sign up. A customer with a 2 week membership gets a 10% off their first purchase.
For a customer sign-up period of a month, try sending a BOGO (Buy One – Get One) or a free item coupon.
SlickText offers some excellent marketing tools not offered by EZ Texting. For small businesses using coupons.
SlickText lets you generate coupon codes unique to each customer. This is a great feature for targeting your customer’s specific interests.
New to SlickText extensive list of advanced tools is drip campaigns. This lets the SMS marketer automate, targeted campaigns; a must for small businesses managing large opt-in lists.
Another new feature to the SlickText advanced marketing features, is polling. For businesses like restaurants, text message marketing helps them stay ahead of the competition.
By polling customers on what they want to see on the menu, eateries can stay informed of what their customers want most.
If your online presence includes Facebook, easily integrate your mass messages with this social platform. One click lets you cross post your text messages to Facebook. It even allows post editing making it different from the actual text message.
Trumpia is the most advanced of the three SMS marketing software platforms. With the ability for detailed customer profiles, Trumpia helps you track preferences.
Allowing for sending messages based on customer online behavioral patterns. Smart targeting ensures a personalized and relevant message to each text recipient.
By analyzing customer behavior on your website, through text messages and emails, Trumpia helps you create targeted campaigns.
When a customer clicks a product link, it triggers a promotional text about that product. If there is no other interaction with that product in a few days, Trumpia can automatically send a discount coupon for an item in that product category.
Besides smart targeting, Trumpia offers a custom branded mobile app. This allows businesses to create a personalized business app for customer’s phone that tracks their purchases.
The mobile app offers many abilities, including:
- Business information, like location, hours, and contact information.
- Announcements and news.
- Conversations or one-on-one communication for personalized customer interaction.
- Coupons for time sensitive discounts.
- Loyalty programs to track purchases and reward repeat customers with special offers, discounts, or free items.
SMS Marketing Software: Pricing
EZ Texting and SlickText are on the lower end of the price scale. Both services offer a free version and low-text volume packages, geared for those small businesses just starting in SMS marketing.
EZ Texting’s free version gives you 500 messages per month, while SlickText offers 50 messages per month.
You don’t need a credit card to get started. Free accounts come loaded with credits at no charge, without contracts or obligation.
Trumpia doesn’t offer a free version and is more expensive than its competitors, starting at $285 per month for the basic package billed quarterly.
They offer a 20% discount for their annual contract. It saves you $60 off the monthly rate for $225 per month, billed annually.
Trumpia offers a lower cost per text message price making it the ideal solution for a texting list of 2,000 customers or more.
EZ Texting: Offers a free package allowing 500 messages per month and no contract. In addition, you get 1 free keyword to customer sign-up.
With the keyword being randomly generated, you have no control over the keyword used.
There are several affordable pricing options including Pay & Go, the default account setting. This plan has buying credits to use when you need them.
Pricing depends on text volume per month with pricing tiers as follows:
- Pay-as-you-go: a flat rate of 5 cents per message with no additional fees
- 1,000 texts per month plus 1 keyword: $49 per month
- 2,000 texts per month plus 2 keywords: $94 per month
- 300 texts per month plus 3 keywords: $149 per month
SlickText: Like EZ Texting, Slick Text offers a free version with 50 messages per month. However, SlickText lets you choose your own keyword.
If you don’t use your allotment of text messages, you won’t lose them. Their rollover option lets you keep the messages you don’t use in one month by rolling them over to the next month.
Pricing depends on text volume per month with pricing tiers as follows:
- 500 texts per month plus 2 keywords: $29 per month
- 1,000 texts per month plus 4 keywords: $49 per month
- 2,000 texts per month plus 6 keywords: $79 per month
- 3,600 texts per month plus 8 keywords for $139 per month
Trumpia doesn’t offer a free or pay-as-you-go package and is geared toward businesses with larger customer messaging lists. However, if you have at least 2,000 subscribers, Trumpia offers a lower price per text message than the other services.
Pricing depends on text volume per month with pricing tiers as follows:
- 10,000 texts per month plus 9 keywords for $285 per month
- 25,000 texts per month plus 15 keywords for $485 per month. Also included are multiple user accounts and role-based privileges for up to 3 different locations.
- 100,000 texts per month plus 30 keywords for $985 per month. Also included are multiple user accounts and role-based privileges for up to 10 different locations.
Other than the generous text message allowance per month, Trumpia offers a yearly contract discount.
Save 20% by paying for 1-year up front equal to $225 per month. By paying for 2-years up front, you get a 30% discount equal to $195 per month.
An important part of any SMS marketing campaign is reporting. For a successful campaign, you need the ability to analyze campaign results and generate reports from that data.
All 3 software services report opt-in and opt-out rate data. This gives you the ability to customize date ranges and viewing data of when people joined or left your campaigns. The report types vary with the ability to customize reports.
Below is a comparison of the reports each SMS marketing software service includes:
EZ Texting: Offers opt-in and opt-out reporting and a source of contacts chart giving customer percentage joining through keywords or web form.
Besides opt-in / opt-out reporting, you get message tracing and contact tracking with delivery reporting giving detailed information on the status of each message.
Reports are customizable on delivery status, alerting you of any bouncing messages.
SlickText: This SMS marketing software has great reporting features. The company understands that analyzing marketing results is the key factor to improving your business.
With their advance reporting, you can separate your subscriber list by location to find how many are in a certain city or state for geographic reports.
Link tracking allows you to determine the click-through rate from links included in your text messages. This tells you at a glance, how effective your marketing message was.
The one major downside to SlickText is its lack of inbound response reports. But, with their detailed analytics, it’s not always a big issue.
Trumpia: The SMS report manager has comprehensive analytics and reports for all your campaigns. Each campaign has its own personal dashboard making management easy.
You choose features from the platform and Trumpia gives you one, consolidated campaign dashboard.
Get analytic reports for:
- How many subscribers opted-in to your contact database.
- Custom delivery reports to analyze results from email, SMS, and voice messages.
- Date range statistics to evaluate any time segment during a specific campaign.
All three SMS marketing software companies have phone and email product support. EZ Texting and SlickText also offer chat support.
EZ Texting: Offers phone, email, live chat, and text messaging support Monday through Friday.
- Phone support Mon -Fri 10:00am – 7:00pm Eastern Standard Time
- Ticket support 24 hours per day through their support webpage. Response time is within 4 business hours and is regularly checked after hours and on weekends.
- Live Chat support Mon – Fri 10:00am – 7:00pm Eastern Standard Time
- Text Support Mon – Fri 10:00am – 7:00pm. Submit support tickets through text messaging. Response time is 4 business hours.
They also have online help documentation if you have a specific question.
SlickText: Offers phone, email, and live chat Monday through Friday.
- Phone support Mon – Fri 9:00am – 5:00pm Eastern Standard Time
- Email support 24 hours per day, 7 days a week. Email is continually monitored and gets you quick answers, all day, every day.
- Live chat support Mon – Fri 9:00am – 5:00pm Eastern Standard Time
SlickText also has an extensive online help center to answer most common questions.
Trumpia: Trumpia is the only one of the three SMS text marketing companies to offer support seven days a week. But, they do not have online chat support.
- Phone support 7 days a week 6:00am – 6:00pm Pacific Standard time Mon – Friday
8:00am – 5:00pm Sat & Sun
- Email support 7 days a week 6:00am – 6:00pm Pacific Standard time Mon – Friday 8:00am – 5:00pm Sat & Sun
Trumpia offers a frequently asked questions section to answer most common questions. In addition, Trumpia offers daily webinars, tutorials, and a best practices list of dos and don’ts.
SMS Text Marketing Software: Summing It All Up
We live in a mobile first society, making SMS messaging marketing a smart choice in any small business.
Text messages have a 95 out of 100 open and read rate by customers opted-in to your text messaging program.
SMS is a permission based program and makes growing your messaging list easy through promoted campaigns to your target audience.
Many SMS companies have expensive plans initially, but EZ Texting offers a free option, one that’s perfect for small businesses new to SMS marketing.
All three of the companies reviewed on this page make setting up your own SMS marketing campaign quick and easy.
The dash boards are easy to use with dozens of automation tools at your fingertips. The most time-consuming part of setting up your software is comprising the emails.
If customers find value in your product, they want to receive your messages. Some of the largest and most well known brands use SMS marketing.
Only a few small to mid-size businesses use this marketing media. This makes SMS, a virtually untapped marketing area.
EZ Texting with its free and pay-per-text options grows with you as your subscriber base grows. The Free plan with up to 500 texts per month and pay-as-you-go 5 cents per message is ideal for new or small subscribers lists.
EZ Texting and SlickText have other options that scale up to meet your growing needs. If you manage huge customer lists, Trumpia is a good choice for SMS marketing software.
Their rates and price per text makes them the best choice for lists of 2,000 or more subscribers.
What’s important to your business in a text messaging service?
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